DEPARTMENT OF MANAGEMENT STUDIES – MBA

♦ “To educate students to become enlightened individuals, by imparting / paying individual attention, world class quality education and character building”

♦“To impart knowledge and Skills in Management Science to enable the students managerially superior and ethically strong who in turn improve the quality of humanity”.

♦ To provide Quality Managerial and Entrepreneurial Education.

♦ To produce competent Corporate Professionals & Entrepreneurs.

♦ To enhance practical knowledge / exposure of students.

♦ To strengthen Industry -Institution Interaction

The objective of the MBA programme is to educate and prepare a diverse group of students with the knowledge, skills and practices to provide a competitive edge to the enterprises in the market place as well as to hone entrepreneurial skills and acumen.

PO1: Ability to apply the business acumen gained, in practice.

PO2:  Ability to understand and solve managerial issues.

PO3: Ability to communicate and negotiate effectively, to achieve organizational and individual goals.

PO4:  Ability to upgrade their professional and managerial skills in their workplace.

PO5: Ability to explore and reflect about managerial challenges, develop informed     managerial decisions in a dynamically unstable environment.

PO6:  Ability to take up challenging assignments and endeavours.

PO7:  Ability to understand one’s own ability to set achievable targets and complete them.

PO8:  Ability to pursue lifelong learning and experiences.

PO9: To have a fulfilling business career.

PSO1:  To be conscientious in the application of business knowledge.

PSO2: To create an orientation of personal responsibility, respect and professionalism, in future endeavours.

PSO3:  To transform followers as leaders of tomorrow.

PSO4: To illustrate ability to apply critical thinking and ethical decision making in the   context of complex business problems.

PSO5: To exhibit competence in applying interpersonal and managerial skills in an   institutional context.

PSO6: To demonstrate ability to motivate and inspire others to achieve strategic outcome/results.

PSO7:   To validate mastery of discipline-specific business knowledge and analytical skills, in the chosen fields.

PSO8:  To integrate functional areas of business knowledge across disciplines.

PSO9:  To synthesize functional business knowledge within strategic organizational framework.

PSO10:  To exhibit and apply the entrepreneurial knowledge and skills in the endeavours,   they undertake in future.

♦  Air-conditioned Seminar-Hall with accommodation capacity of  200 students.

♦ Two air-conditioned Computer Centers (Laboratory) having systems with a Servers, Printers, Projectors & softwares for students to do various practical lab exercises.

♦ A well-established Department Library (3m X 10m) with 535 volumes of books where students can quest their thirst for extra learning and knowledge.

RESEARCH

Dr.P.Amirtha Gowri have been guiding research scholars under various universities. Few faculty members have been awarded Doctoral Degrees under the guidance of the above faculty members. The faculty members of the department have undertaken Doctoral programmes in various universities covering research areas such as Human resource, Marketing and General Management.

  RESEARCH GUIDANCE 

Total Publications of Our faculty members – 65 .

BEST OUTGOING / BEST OUTSTANDING STUDENTS :

STUDENTS ACHIEVEMENTS :

• SIVAGOWTHAMI (II MBA) presented a paper in National Conference on “THE INFLUENCE OF SOCIAL MEDIA ON MENTAL HEALTH” organized by Dr.SivanthiAditanar College of Engineering, Tiruchendur On 30.3.2023.
• KIRUBAVATHI GLADYS J (II MBA) presented a paper in National Conference on “IMPACT OF SOCIAL MEDIA MARKETING” organized by Dr.SivanthiAditanar College of Engineering, Tiruchendur On 30.3.2023.
• SHABANA . S (II MBA) presented a paper in National Conference on “IMPACT OF SO CIAL MEDIA ON YOUNGSTERS” organized by Dr.SivanthiAditanar College of Engineering, Tiruchendur On 30.3.2023.
• BALA RATHINA KUMAR (I MBA) presented a paper in National Conference on “A STUDY ON IMPACT OF SOCIAL MEDIA ON ENTREPRENEURS” organized by Dr.SivanthiAditanar College of Engineering, Tiruchendur On 30.3.2023.
• RAJESWARI (I MBA) presented a paper in National Conference on “TRENDING MARKETING STRATEGY IN SOCIAL MEDIA” organized by Dr.SivanthiAditanar College of Engineering, Tiruchendur On 30.3.2023.
• A.BHARATHI SRIMATHI (I MBA) presented a paper in National Conference on “IMPACT OF SOCIAL MEDIA ON YOUNGSTERS” organized by Dr.SivanthiAditanar College of Engineering, Tiruchendur On 30.3.2023.
• MUTHULAKSHMI (I MBA) presented a paper in National Conference on “IMPACT OF SOCIAL MEDIA AMONG YOUTH ON BEHAVIOURAL CHANGES” organized by Dr.SivanthiAditanar College of Engineering, Tiruchendur On 30.3.2023.
• SRI ARUNA (I MBA) presented a paper in National Conference on “DIGITAL MARKETING AND ITS EFFECTS ON STARTUP BUSINESS” organized by Dr.SivanthiAditanar College of Engineering, Tiruchendur On 30.3.2023.
• JEBINA MARY (I MBA) presented a paper in National Conference on “SOCIAL MEDIA AND ITS EFFECT ON BEAUTY” organized by Dr.SivanthiAditanar College of Engineering, Tiruchendur On 30.3.2023.
• Vinashini (I MBA) presented a paper in National Conference on “IMPACT OF SOCIAL MEDIAON YOUNGSTERS” organized by Dr.SivanthiAditanar College of Engineering, Tiruchendur On 30.3.2023.
• Marimuthu (I MBA) presented a paper in National Conference on “IMPACT OF SMARTPHONES ON YOUNG GENERATION” organized by Dr.SivanthiAditanar College of Engineering, Tiruchendur On 30.3.2023.
• Sivagowthami U (II MBA) presented a paper in International Conference on “CRM is important for today’s competitive commerce and business world” organized by Kamaraj College, Thoothukudi on 28/02/2023.
• Shabana S (II MBA) presented a paper in International Conference on “Recent Development and Innovations in Social Science, Arts & Humanities” organized by V.V.Vanniaperumal College for Women, Virudhunagar on 22.04.2022.
• Sivagowthami U (II MBA) ) presented a paper in International Conference on “Innovation-The new challenging and Key force of Entrepreneurship Development” organized by  V.Vanniaperumal College for Women, Virudhunagar on 22.04.2022.
• A (II MBA) presented a paper in International Conference on “The Role of Management in Implementing Employee Health, Safety And Welfare Measures” organized by St.Mary’s College (Autonomous) Thoothukudi on 21.02.2023.
• Shabana S has completed NPTEL Online Certification Course in July – October 2022 (12 weeks Course) for the Subject Human Resource Development
• Marishkumar J has completed NPTEL Online Certification Course in July – October 2022 (12 weeks Course) for the Subject Human Resource Development

• Angelin A has completed NPTEL Online Certification Course in July – October 2022 (12 weeks Course) for the Subject Human Resource Development
• ANUSHA has completed NPTEL Online Certification Course in July-Oct 2021 ( 12 weeks Course)for the Subject “Organizational Behavior”.
• RIVITHA has completed NPTEL Online Certification Course in July-Sep 2021 ( 8 weeks Course)for the Subject “Corporate Finance”.
• RIVITHA has completed NPTEL Online Certification Course in July-Oct 2021 ( 12 weeks Course)for the Subject “Management Information System”.
• ANUSHA has received The Best Paper Presentation Award for presented a paper entitled “Commitment of Employees” in the International e-Conference on “ Talent management and Effective Workforce” organized by Kamaraj College, Thoothukudi, held during 09 to 11 November,2021.
• RIVITHA and M. DHARSHNA (I MBA) won I Prize in CREA VISION Competition organized by Sri Parasakthi College for Women,Courtallam on 17.03.2021.
• Skleeva Sharly (II MBA) presented a paper in National Level Seminar on “ Povery Alleviation” organized by Pope’s College on 08.03.2019.
• Pooja (II MBA) presented a paper in National Level Seminar on “ An Assessment of Poverty in India by using a Poverty line distribution of Consumption Expenditure” organized by Pope’s College  on 08.03.2019.
• Dhanalakshmi (II MBA) won II Prize and presented a paper “The Effect of Entrepreneurial Training on the traits of First Generation Entrepreneurs” in International Seminar organized by Department of Commerce, Govindammal Aditanar College for Women,Tiruchendur on 26.09.2019.
• Aravind Selva and P.Suresh (I MBA) won II Prize & Cash award in Business Quiz competition in the Management Meet conducted by Xavier Institute of Business Administration, Palayamkottai conducted on 10.03.2016.
• Samu Sheeba (I MBA) Won II Prize in Ad-selfie conducted by Wavoo wajeeha women’s college of arts and science, Kayalpatinam on 10.03.2016.
• Koilmani Aswini (II MBA) was selected as Best Manager and received cup in management meet conducted by Anna University, Tirunelveli on 09.10.2015.
• Thenmozhi (II MBA) won I Prize and cash award in flipflop in the Management Meet conducted by Xavier Institute of Business Administration, Palayamkottai conducted on 16.09.2015.
• Koilmani Aswini, K.Thenmozhi, B.Vishnu Priya (I MBA) won II prize and got medal in AD-ZAP, in Management Meet conducted by Anna University Regional Center, Tirunelveli on 13.02.2015.
• Jeyapratha & Ms.S.Anushya (II MBA) received a (IMBA) won II Prize and got shield in paper presentation in the National Conference on Modern Strategies for Management – A Sustainable Approach conducted by PET Engineering College, Vallioor on 02.04.2014.
• Merlin (II MBA) won II Prize & Cash award in Rebranding competition in the Management Meet “XIBATE’13” conducted by St.Xavier College, Palayamkottai conducted on 11.10.2013.
• Merlin & Ms. T.Sanjeetha(I MBA) won I prize and got shield in paper presentation in the National Level seminar on “Enrichment of Women Entrepreneur’s” conducted by Wavoo Wajeeha Women’s College, Kayalpatnam on 08.03.2013.
• Lakshmanan & Mr.P.Venkatesh Kannan (I MBA) won II Prize and Cash Award in paper presentation in the National Level Management Meet on “Self Help Group Based on Rural Micro Enterprises & College Bazaar” conducted by C.S.I. Institute of Technology, Thovalai on 30.10.2012.
• Balakrishnan, Mr.M.Lakshmanan & Mr. P.Venkatesh Kannan (I MBA) won III Prize and got shield in Debate in the Management meet ENVISAGE’ 2012 conducted by Einstein College of Engineering, Tirunelveli on 18.10.2012.
• Pravin Kumar, (I MBA) was selected as Best Manager and won cash prize in the State Level Mangement “Fest- Gestionde Fiesta 2012” Organized by Francis Xavier Engineering College, Tirunelveli on 01.03.2012.
• Ramakrishnan, (II MBA) was selected as Best Manager & Mr. S. Rahmath Raja and M. Balavignesh (II MBA) won I Prize in Business Quiz Competition conducted in the National Level Management Meet “TRAIL BLAZER’11” Organized by Sun College of Engineering & Technology, Erachakulam on 22.10.2011.
• Rahmath Raja, Mr. M. Balavignesh, Mr. S. Mohammed Subair Ali, Mr. K. Ramakrishnan, Ms. S. Priyanka, Ms. S. Sajitha Banu, Mr. T.S. Balamurugan,     (II MBA) & Mr. C. Mugesh ( I MBA) won II Prize in Product Launch Competition  in the National Level Management Meet Organized by Infant Jesus College of Engineering, Tuticorin on 21.10.2011.
• Lakshmi Prabha ( II MBA) Won I Prize, Ms.K. Aiswarya (II MBA) won III Prize and Mr. K. Ramakrishnan (II MBA) won IX Prize  in a competition ‘Quiz on Investment’ conducted  in the One Day Workshop “Stock Market Analysis and Trading” Organized by V.H.N.S.N  College, Virudhunagar on 28.09.2011.
• Rahmath Raja & Mr. M. Balavignesh (II MBA) won II Prize in Paper Presentations in the National Seminar on Entrepreneurial Guidance for Economics Graduates conducted by St. Mary’s College, Thoothukudi conducted on 22.09.2011 & 23.09.2011.
• Rahmath Raja & Mr. M. Balavignesh (II MBA) won I Prize in Business Quiz competition in the Management Meet “VAGANS 2K11” conducted by Vellammal College of Engineering and Technology, Madurai conducted on 16.09.2011.
• Sibi Krishna.R (II MBA)won the Best Manager Award and Mr. Kapil Subramanian.N & Mr. Aswin Kumar. G (II MBA)  won I Prize in Business Quiz &  Mr. S. Rahmath Raja Group (I MBA) won II Prize in AD – ZAP competition in   the Management meet  “VETO 2010” conducted by PET Engineering College, Vallioor conducted on 11.11.2010.
• Kapil Subramanian.N & Mr. Aswin Kumar.G (II MBA) won II Prize and Cash Award in Business Quiz competition in the Management Development Programme “AGNEYATRA” On 28.10.2010 conducted by Indian Engineering College, Vadakkankulam, Tirunelveli.
• Sibi Krishna.R (II MBA)won the Best Manager Trophy & Cash Prize and Mr. Kapil Subramanian.N & Mr. Aswin  Kumar .G (II MBA)  won I Prize & Cash Award and got a Trophy in Business Quiz in the Management Development Programme “EMERCZ-2010” conducted by Noorul Islam University,Kumarakoil on 22.10.2010.
• Kapil Subramanian.N & Mr. Aswin Kumar. G (II MBA)  won II Prize and  Cash Award  in Business Quiz competition in the  Management meet TRAIL BLAZER’ 10 conducted by SUN College of Engineering College & Technology, Kanyakumari on  01.09.2010
• Sibi Krishna .R ( I MBA)won the Best Manager Award and got a Gold Ring and Mr. Kapil Subramanian.N (I MBA) won I Prize and got a Trophy  in Master Mind (Quiz),organized as a part of MOTO ’10  held at V.H.N.S.N College, Virudhunagar, on 30.04.2010 & 31.04.2010.

DEPARTMENT ACHIEVEMENTS :

♦ The department had organized one day National Conference on “Impact of Social Media on Youngsters” on 30^th March, 2023.

♦ The department had organized EDII-TN Sponsored One Day Entrepreneurship  Development Programme on 10.02.2023

♦ Due to excellent contribution of Our Institution, we received 9 times fund (Rs. 13,000 & Rs. 20,000) from National Science & Technology Entrepreneurship Development Board, New Delhi for conducting Three Day Entrepreneurship Awareness Camp to encourage the society well being.

♦  The department had organized AICTE Sponsored National Level Seminar on Social Media – A New Frontier for Business on October 2013.

♦  The department had organized ICSSR Sponsored One day Regional Seminar on E-Marketing – Is it Indispensable for Today’s Marketing? on March 2014.

♦  The department had organized a Webinar on IoT Use Cases in Agriculture sponsored by National Bank for Agriculture and Rural Development (NABARD) on 28th August 2021.